Results 1 to 10 of 11

Thread: Brand name hijacking with Google Ads

Threaded View

Previous Post Previous Post   Next Post Next Post
  1. #1
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    22,649
    Thanks
    3,305
    Thanked 2,676 Times in 2,257 Posts
    Blog Entries
    12

    Brand name hijacking with Google Ads

    I have a mate that just bought a valet parking company for King Shaka International Airport called We Park You Fly. The basic idea is given the high fees for the airport's on-site parking, providing valet parking off-site is a viable option. As a business it's been growing steadily for a while now.

    Said mate has just discovered that the keyword we park you fly has been targetted by a "competitor" on Google Adwords

    Click image for larger version. 

Name:	we-park-you-fly.jpg 
Views:	427 
Size:	61.9 KB 
ID:	2364

    It's an interesting case for a couple of reasons:

    1. My mate's business is registered as "We Park You Fly" with CIPC, so one would think the brand is protected intellectual property.

    2. Given the "competitor"'s pricing, they could be taking the booking, and then rebooking the details to my mate to actually fulfil the order.

    Anyone know what Google's position is on Adword adverts that target brand names?

    If my mate filed a complaint with the ASA, will they have authority over Google, or the website operator for that matter which seems to be a company in the UK?

    Any other thoughts on the topic, anyone?
    Last edited by Dave A; 21-Feb-12 at 07:37 AM. Reason: CIPRO to CIPC

Similar Threads

  1. Brand new motorcycle - Faulty
    By wayne_s in forum Consumer Protection Act Forum
    Replies: 17
    Last Post: 20-Jan-12, 04:47 PM
  2. Matt Cutts - Google 2000 vs Google 2011
    By Dave A in forum Technology Forum
    Replies: 0
    Last Post: 10-Feb-11, 11:49 AM
  3. Brand power
    By Dave A in forum Marketing Forum
    Replies: 1
    Last Post: 27-Jan-09, 01:00 PM
  4. Brand New in SA using the double up system
    By garthu in forum MLM Industry Forum
    Replies: 0
    Last Post: 23-Dec-08, 11:07 AM

Tags for this Thread

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •