I have a mate that just bought a valet parking company for King Shaka International Airport called We Park You Fly. The basic idea is given the high fees for the airport's on-site parking, providing valet parking off-site is a viable option. As a business it's been growing steadily for a while now.
Said mate has just discovered that the keyword we park you fly has been targetted by a "competitor" on Google Adwords
It's an interesting case for a couple of reasons:
1. My mate's business is registered as "We Park You Fly" with CIPC, so one would think the brand is protected intellectual property.
2. Given the "competitor"'s pricing, they could be taking the booking, and then rebooking the details to my mate to actually fulfil the order.
Anyone know what Google's position is on Adword adverts that target brand names?
If my mate filed a complaint with the ASA, will they have authority over Google, or the website operator for that matter which seems to be a company in the UK?
Any other thoughts on the topic, anyone?