Page 1 of 4 123 ... LastLast
Results 1 to 10 of 31

Thread: Need Marketing Help? Post your questions here

  1. #1
    Junior Member Raymond Smit's Avatar
    Join Date
    Jan 2012
    Location
    Gauteng
    Posts
    17
    Thanks
    1
    Thanked 4 Times in 2 Posts

    Need Marketing Help? Post your questions here

    Hey members, if you need help in:

    1) Getting more customers
    2) Getting those customers to come back more often
    3) And selling at higher prices

    Post your questions here. I'll do my best to give you those answers straight up.

  2. #2
    Gold Member Mark Atkinson's Avatar
    Join Date
    Jul 2010
    Location
    Durban, South Africa
    Posts
    796
    Thanks
    212
    Thanked 150 Times in 117 Posts
    Blog Entries
    12
    Okay, here's a scenario for you:

    You own a business in a super competitive field. PPC prices are through the roof, despite a determined, continual effort to optimize and improve. Your SEO efforts are slowly bringing becoming more rewarding, but you're in such a competitive field it's a lot slower than it could be. You maintain profiles on Facebook, Twitter, LinkedIn already and try to engage in conversation with your target market via those mediums.

    You blog about things your target market should be interested in. You try to add a whole heap of value to your clients and potential clients through everything you do.

    Despite your solid track record and hard work, you are still not bringing in as much business as you would like to without spending a whole heap on Adwords and Facebook advertising.

    What do you try next to bring in more customers in the short term?
    "The way to gain a good reputation, is to endeavor to be what you desire to appear." - Socrates
    Mark My Words - Arbitrary thoughts on ordinary things

    LinkedIn | Twitter

    Bafokke Shirts - South Africa's No. 1 Fan Shirt!

  3. #3
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,615
    Thanks
    191
    Thanked 520 Times in 398 Posts
    How do you deal with customers when your industry is contracting. Just found out today a big envelope manufacturer has been liquidated.
    I have just raised my prices as raw materials wages and overheads have all increased.
    Only stress when you can change the outcome!

  4. #4
    Junior Member Raymond Smit's Avatar
    Join Date
    Jan 2012
    Location
    Gauteng
    Posts
    17
    Thanks
    1
    Thanked 4 Times in 2 Posts
    Mark I'll grab your Q first. From what you said it seems like you may have trouble converting, is that correct? Anyway, use the assets you already have in place.
    Make it a part of your business (in your agreement with your customers) to get referrals & testimonials [it's free and you can do it today]. Your website is very
    professional and has a sleek look and feel to it. However, could you include some benefits/risk reversal to compel readers to do business with you?

    Everyone it seems (unfortunately) offers web design. Therefore it becomes even more important for you to know what sets you apart from others. What is your USP?
    Why should I do business with you and not someone else? If you can't come up with that - could you improve on your business model? In other words could you come up with
    a more compelling way to do business? Could you shift the appeal? In other words - could you sell me a result, money at a discount? Survey your customers and find out
    what they really want (do they themselves want more leads for example). Then broker leads instead of selling web design. This is just a quick example of shifting the buying criteria.

    Watch out for ppc! I wouldn't touch it without having several hundred ads running. Bidding only on the main keywords is a sure way to lose the shirt on your back.
    There's only one way to do ppc properly - speedppc. Also check out tonyroocroft.com (he's the adwords master). I'd see if I can do a website critique for you to help you convert better
    (I think there are several ways you can do that). Hoped this helped.

  5. #5
    Junior Member Raymond Smit's Avatar
    Join Date
    Jan 2012
    Location
    Gauteng
    Posts
    17
    Thanks
    1
    Thanked 4 Times in 2 Posts
    Ian, meaning your industry is diminishing or getting squeezed? Now is the time for you to go on the offensive. When competitors go out of business,
    offer to take over their customers for a share of the profit. (Forward their business number to yours). Could you just quickly rephrase, is it your suppliers
    who seems to be leaving or your competitors?

  6. #6
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,615
    Thanks
    191
    Thanked 520 Times in 398 Posts
    Raymond
    The industry is shrinking, I have offered shops closing down a percentage of sales if I take over their customers including artwork. But everyone wanted money upfront. So I will wait. Then I found out yesterday about the envelope manufacturer being in liquidation, so this spooked me a bit.
    At the moment we are debt free but know there are newer printers we should buy, but I am reluctant as they are expensive.

    My big fear is when businesses are on the last legs they cut prices.

    That is why a laser engraver we bought last year was a good buy.

    Anyway how do you handle a shrinking market and raise prices?
    Only stress when you can change the outcome!

  7. #7
    Junior Member Raymond Smit's Avatar
    Join Date
    Jan 2012
    Location
    Gauteng
    Posts
    17
    Thanks
    1
    Thanked 4 Times in 2 Posts
    Ian, that is a tough one. If the market completely dissapears, no amount of marketing will help you. I nor any marketing consultant out there can market a product that nobody wants (or needs).
    No amount of kicking and screaming can bring the typewriter, the typewriter repairman or the elevator man back :P. So this is a call on your part. Is there still a market for your services?
    Can you resegment the market? Can you target a part of the 20% of the market that does 80% of the buying?

    The companies that want money upfront = they don't want to give up on their business. Heck no entrepreneur wants to. My suggestion: Do a sequential mailing to these folks. Side with them,
    comfort them, reitirate the benefits joining with you (money eventually or no money from that business ever). Offer to do a little test to see how it goes and then they can decide whether to move
    all of their customers to you. You have to make clear to these folks that their customers will be looked after when they go over to you. Imagine if you went through sequestration and someone offers
    to buy your house. You'd think the guy is a shark and want to make a quick buck off of you. It's the same situation with these types of businesses in liquidation. Therefore you have to make multiple
    offers to them and build a relationship with them.

  8. #8
    Site Caretaker Dave A's Avatar
    Join Date
    May 2006
    Location
    Durban, South Africa
    Posts
    20,980
    Thanks
    3,055
    Thanked 2,463 Times in 2,068 Posts
    Blog Entries
    12
    Quote Originally Posted by IanF View Post
    Anyway how do you handle a shrinking market and raise prices?
    Survive until you get to the legacy stage where there's good money to be made...

    Or focus on aspects of the print business that aren't going to go away in a hurry - like packaging.
    The trouble with opportunity is it normally comes dressed up as work.

  9. #9
    Moderator IanF's Avatar
    Join Date
    Dec 2007
    Location
    Jhb
    Posts
    2,615
    Thanks
    191
    Thanked 520 Times in 398 Posts
    Quote Originally Posted by Dave A View Post
    Survive until you get to the legacy stage where there's good money to be made...

    Or focus on aspects of the print business that aren't going to go away in a hurry - like packaging.
    Dave, Basically that is what we are doing now, NCR books and pads still sell reasonably well. I look at the few letterpress shops around (foiling and die cutting) and these guys do well.
    As for packaging there you need to invest a lot a press operator told me about the cost of a swiss machine and the training needed for the latest and greatest packaging and I can't compete in that league.
    Maybe I should try and highlight marketing pads again they are reasonably timeless
    Only stress when you can change the outcome!

  10. #10
    New Member
    Join Date
    Feb 2012
    Location
    Benoni
    Posts
    7
    Thanks
    0
    Thanked 1 Time in 1 Post
    Hi Everyone.

    Found the forum last night and I would like some of your Ideas if possible. I have tried just about every work from home program or business but most have failed. I have now finally found a business opportunity that I feel has the potential to earn me a decent income for life.

    Before I continue let me explain why I have no other option than to work from home. I'm a quadriplegic, for those who don't know what that is, I'm in a wheelchair with limited use of my hands and typing is done with a “typing stick”. I'm not telling you this to get your pity, I'm telling you to keep this in mind when suggesting anything. For instance I cannot get into a car and go see clients.

    Ok so I have found this opportunity and need to do some marketing. What would be the best approach?

    As part of my dealership I have received a website with all the product details as well as suggested marketing material. The product is also focused on businesses so it's not something I can promote to everyone I know.

    I have created a facebook page and shared it on my personal page with everyone. I'm thinking of creating a Twitter account but have not done it yet. I'm also in the process of placing an Facebook add as the cost for newspaper adverts is very expensive, shocking actually. Should link my facebook ad to my website or to my facebook page?

    I have also started sending emails to businesses with info regarding the product, however I'm not sure should I contact the business by phone before sending the email or send the mail first.

    Also I'm thinking of employing someone but cannot really give a salary so it will be on commission only basis and allowing them to work from home. The opportunity does cater for referrals so it can be done on the same principals with better compensation.

    Well that's the start I'm sure Ill have more questions as suggestions come in, thx

Page 1 of 4 123 ... LastLast

Similar Threads

  1. [Question] Law Questions
    By DarrenFrittelli in forum General Business Forum
    Replies: 1
    Last Post: 09-Dec-10, 05:16 PM
  2. 2 Questions
    By Debbiedle in forum General Chat Forum
    Replies: 4
    Last Post: 09-Apr-08, 06:18 PM

Did you like this article? Share it with your favourite social network.

Did you like this article? Share it with your favourite social network.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •