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Thread: Which is more important, products or marketing?

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    Bronze Member robinsonwang's Avatar
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    Which is more important, products or marketing?

    To most of the ebusiness companies, they are always been troubled by this.

    Is the produtcts the most important parting for the ebusiness company, such as amazon, overstock, dinodirect,starzmart? If you want to buy a good quality products, which site will you go?

    For the marketing part, we know there are cpc marketing, cpm marketing, cps marketing and so on. Is the marketing way deciding how wonderful the company is now?
    Last edited by Dave A; 16-Dec-11 at 08:59 AM.

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    Diamond Member Justloadit's Avatar
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    Marketing is important, how else will you know where to buy.

    If I could buy direct from the manufacturer, I would feel more confident that I would get the after sales service because of the manufacturers reputation, and would feel that I would get my goods after paying up front for them.
    When buying high value items via an eWeb site, I feel very open risk of loosing my money, so I avoid it.
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    Marketing is the most important in the short term, but for the longer term you need good quality product, so I would say a good balance of the two. Without marketing you don't stand too much of a chance to get off the ground.
    Sometimes the only transport available is a leap of faith

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    Diamond Member wynn's Avatar
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    A good product backed up by good service does it's own marketing.
    Obviously you will have to do the necessary to get known, but huge amounts of marketing won't rectify a tarnished reputation.
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    Diamond Member Blurock's Avatar
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    Although both are important, no amount of marketing will support a bad product.

    There was the case of the dog food manufacturer in the USA. Huge marketing campaign and smart packaging resulted in all stock being sold out within 2 weeks. It obviously appealed to the dog owners.

    Second batch delivered, but it just sat on the shelves. Research then revealed that the dogs did not like it!
    This is also a lesson in identifying your target market.
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    Diamond Member tec0's Avatar
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    Good marketing of a product creates awareness but as stated a bad product remains a bad product. That said a good product is probably your best marketing tool to have. If the product is a quality product you will get repeat business and the more important “person to person recommendation” that is priceless for any product.

    So in my opinion balance between good market strategies and quality goods must be maintained for success.
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    If we see shortly than Marketing is the best. But in deep seances Both things are the most important because both are incomplete without the second. If you have good product and not have marketing than its sell is less and without product marketing is impossible.

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    Diamond Member Blurock's Avatar
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    Chicken and egg situation? Without a product, what will you be marketing?
    Excellence is not a skill; its an attitude...

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    Bronze Member robinsonwang's Avatar
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    Quote Originally Posted by Newretailer View Post
    Marketing is the most important in the short term, but for the longer term you need good quality product, so I would say a good balance of the two. Without marketing you don't stand too much of a chance to get off the ground.
    I can't be more agree with you!
    To find a way to keep long term good quality is hard and to find a short term efficient marketing way is also important.

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    Amazon and overstock are the biggest name of the online industry. How they became so big? Only answer of this question is “Marketing”
    Did you know about spotify? It became the biggest brand of songs industry in no time because of marketing. So according to me Marketing is compulsory for every business to get recognize.

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