I would like to know what investors typically would want to know about the business before investing in it.
Im not just talking baout the business model, the USP, the income streams, marketing and so forth.
What im trying to get to is what type of format can i use to present to investors and what are the main elements i need to provide in order to "sell" my idea.
To give you some more information I am registering a Pty Ltd, where there will be 2000 shares available to sell to my investors. Any advice would be greatly appreciated.