I am considering selling one of my online businesses but I do not know how to determine its value.

The business do online sales and have some fixed clients and rather good representation on the Internet.

Most of the products I import myself and will also give all my suppliers details to the buyer.

I am still trying to figure out how to determine my profit since I use most of my profit to import more stock

With all the information above can somebody help me with some type of formula I must use to determine the asking price.

Second question, where can one promote something like that in a way that the whole online community do not know that I want to sell because sometimes that scares away your clients because they think there is something wrong in your business.