I want to change the "trading as" name that I originally gave my CC when it was registered just before the new companies act came into effect.
I believe that all new "trading as" names now need to be registered? Do I now have to register the new name? It's all so confusing!
I am thinking of having the new name trademarked, but I was hoping I could get away with something cheaper in the mean time. Is it true that you have to pay for every category that your goods / services may fall under? This can be very expensive?
Also, if I want to "reserve" the name now, and create a logo / branding at a later stage is this possible? Will I be able to use the TM symbol (once it's approved etc) on any font I want to?
Any advice will be MUCH appreciated!