I have been working on the e-business for about two years. As the Chinese online shopping website which would first be doubted on the products quality. But after times proving, we do think that the products is ok now.
Buy why there are still so many people who do not accept the Chinese products. Here first, we would say that our advertising work did not do well. But after we look back to our promoting way, we found we have tried all kinds of methods. The only thing is important is the invest on the promoting.
As all know that there many big Chinese online shopping websites, such as DHgate.com, Lightinthebox.com, Dinodirect.com. These companies have invest a lot on there promoting and the sales are also good. As we know, Dinodirect have put about thousands of dollars on Nextag.com every day for everyday comparison. And the revenue is also wonderful there.
As a result of this, invetment and the promoting methods, which is more important?